Showcasing your Products and Services
Products and Services Page is your online product shelf. How do you showcase your products and services?
– Decide on what template or layout are you willing to apply. If you decide on a gallery, how many items are to be shown in each category?
– Place an “add to cart” button to each product without letting your customers gets out of the products page to continue shopping. When they’re done, they can easily go to their cart to review and edit the items inside their carts for checkout.
– Adding multiple photos of your products and enabling users to zoom in and out a photo is very helpful for users because it gives them a clear sight of the products they are purchasing.
– Giving the customers the freedom to look at options and choose the products they really need (e.g. size, texture, color, and number of items to order) is an X-factor.
Additional Marketing Strategy
What makes online shoppers convinced to shop is your marketing strategy. Do you offer promotional codes, daily discounts, and free samples? These are the things that invite customers to purchase and make repeat purchase in the future.
Other Ways to Reach your Market
How do you make sure your target market is being driven to your website? There are a lot of ways to reach out to your target market. PPC ads and SEO is a great help, however, not all of us have the large chunk of budget for marketing. Other means like the social media will help you reach your target market easily by posting marketing spiels with a link that redirects to your website.
Back Office Management
Your online shopping cart solutions need not only designed for your users but also for yourself. When users use the online shopping cart in purchasing products, you should also be prompted as to how many products are there to supply so it will guide you as to how you can manage shipping services or let you know how many available products are there in your stock room. The back office database should also let you know how much money you are making in a certain period of time, and as well as allow you to create promotions and discount offers which automatically works for users and on your end.
How much Support are you Willing to Give
Maintaining a multi-user ecommerce website is not simple because you need not only look at how your customers respond to your calls to action and manage your supplies to fit the demand, but you also have to be there for your customers every time they send feedback, inquiries, and trouble tickets. We are talking about online support now. Question is, how much support are you willing to give? Will you be providing a 24/7 hotline or schedule hours of customer support? Always remember that this is something that you should be making a priority too because a lot of customers do convert once they are able to see how reliable the people behind the customer service deck is.